Love this spot. Alcohol companies are getting smarter. If your product can potentially cause danger to your client/customer then you need to give them the “back up plan.” This might come in the form of legal copy that sounds like the Micromachine guy, or maybe it’s in the for of a PSA saying, “hey buddy, we care about you, and we want you to be safe.”
Simple. Good music. Small set. And a sense of curiosity of wondering where we are, where we are going, and most importantly who’s driving.
The message is factually simple. Taking the bus is environmentally better — hands down. To create art for advertising campaigns — especially a huge sculpture piece beside a busy motor way — is as beneficial as the message it’s trying to put out there. The bus sculpture is beautiful. The message is solid. And it’s the perfect example of being advertised to but not being invasive or annoying. You are happy you found this if you are lucky enough to do so.
And, hell, they’re right. There’s no reason to not take the bus more often — at least to the airport. It’s a commitment to the environment with benefits to your pocket book. With gas going up, especially for the summer, maybe “the bus” could be good trend to be apart of.
I’m white and I like this commercial. This is hilarious. I don’t know the back story, but I think it’s hilarious. It just seems like these two pretty funny guys, Rhett and Link, showed up at this place and said, “Hey, we want to shoot a commercial for you guys.” Which, in the land where consumer generated content whens over mainstream anyways, it’s not a bad idea. I mean, come on, Red House will get just as much publicity or more from this youtube posting and people talking about it than any :30 spot they could run on late night TV. And these guys are just having fun — sure trying to gain some internet fame, but having fun as well.
CONTROVERSY. I’m sure some think this might be racist, considering that people in the U.S. can’t discuss race without sometimes appearing racist we need to stop and realize that this is just merely racial. It talks about race in a comical way. Completely over the top to the point of making race funny—just like any stand-up comedian would do. I applaud this creative effort and hope lots of people go to Red House because of it. My only criticism is that it is way too long. To make a spoof of a commercial — even if it’s just an internet video, make it :30 or :60 seconds.
Not really sure why this was a banned commercial, but it was. I like it. I think it’s appropriate for the audience. I think it’s saying to an adult crowd that it’s okay to play and jump in because it’s fun. Now, to a younger group—maybe it comes off as an encouragement of violence, but I still think it’s a stretch. I love the pause as everyone is pulling out their finger guns. Love it. Perfect. I want to be there. I want to jump in.
Very powerful and unique direction taken for this domestic violence spot. Great writing, great direction, but the acting sells it. Bravo to Joel Wright for direction. Bravo to Keira Knightley for her acting. Bravo to Grey London for doing the spot, and D.A.B. Hand Media for their production.
I really like this spot a lot. Great job, Creatives. Let’s just hope it helps.
This is a short film called Philips Carousel created by Adam Berg and Stink Digital as a promotion for the new Philips LCD TV that’s the first TV in proportion to cinema screens. Great idea and very well done short film. It’s also the platform for their Cinema 21:9 interactive website.
Just thought this was a very sweet spot. Sweet in the sense of the warm sugary feeling you get when you see a couple in love, not the sweet from doing a double backflip into a pool of alligators with laser eyes. Well written. Cool, easy transitions. Nice music. Good spot.
A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television.
It seems like more and more spots are popping up with simple and flat songs that invade your brain cells and get stuck. Jingles have been around for a long time. They started with radio advertisements being set with a musical tilt. The first one noted that I found was in 1926 on Christmas Eve sung by a quartet, the “General Mills Quartet”. It was a singing commercial for Wheaties. General Mills knew what they were doing. Wanna know the lyrics to “Have you tried Wheaties?” Of course you do.
Have you tried Wheaties? They’re whole wheat with all of the bran. Won’t you try Wheaties? For wheat is the best food of man. They’re crispy and crunchy The whole year through, The kiddies never tire of them and neither will you. So just try Wheaties, The best breakfast food in the land.
Might come off cheesy by some of our advertising snobbery standards, but it saved this failing brand. That’s right—it worked. It was a sensation. A hit. General Mills was considering dropping Wheaties and all the sudden, back with full force. Look at these results from Wikipedia.
“Advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in theMinneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time[2]. Encouraged by the incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now incredibly popular cereal.”
So what about now a days. Surely simple jingles don’t work anymore. Surely we are more aware to our surroundings and the fact that we are being constantly advertised to, right? I don’t know because I’m still getting a lot of commercials stuck in my head, and I actually think it was one of the driving forces that sent me into the realm of advertising. Let’s look at some of todays hooks that have me hooked.
The FreeCreditReport.com spots where there dressed as pirates. You know it. You’ve heard it. I can probably sing that for you right now—and I hate myself for it. By the way, this spot has 460,000 views on youTube. Insane.
FREECREDITREPORT.COM Spot
And this Comcast spot fits in that category. This is a very smart commercial that has roughly 2.8 billion colors in it, and a song that is flat and memorable. And I don’t mean, like remember all the lyrics memorable, I mean like I will hum this for the rest of the day til I get another song stuck in there.
COMCAST SPOT
And of course the “5 Dollar Footlong” spots make me want to shoot my self in the face. First the spot comes out that indroduces the song. Now, there are just commercials with “real people”—all paid casted paid actors, no doubt—singing the damn song. But yet I went to Subway and enjoyed a Philly cheese steak last weekend. Damn it. It blows my mind that this spot has 290,000 views on youTube. WHY!?!? What are people watching?!? It’s the damn song.
SUBWAY SPOT
Commercials are the perfect platform to introduce a bands new single whether the band is known or not. I’ve looked up songs many a times to find out what they were so I can listen to them later. One of the top of my head would be “List of Demands” by Saul Williams from the Better than Your Better Spot by Nike. Some use versions of popular songs and just adjust the lyrics.
This is one that killed me the first time I saw it. I can still sing it. And by sing, I mean rock it out. I’d play this commercial on Rock Band if I could. Enjoy.
STARBUCKS
Music does something to us. Song, not just sound design, can be a very powerful tool when used right. Whether it’s carrying a melody, delivery a message or brand tone, inflicting an emotion like relaxation, a mnemonic device to remember a number or to take out your recycling when it’s done right and creatively it sticks—whether you want it to or not.
I’d love to hear some more from others. What commercials are getting stuck in your head just because of the music?
I like it. I like it. I like it. I love when one brand attacks another brand and says they’re better. This is done in such a cool subtle way and it only lasts like 18 seconds. I think it’s great. It also plays off the current fad of High Def Slow motion stuff that’s everywhere, but the simple symbolism is what sells it.
It’s such a different kind of beer commercial, but I believe leaves a wonderful brand impression. This very well art directed shot has such beautiful post work it can’t help but keep the audience asking, “What are they going to change next?” Its a very nice spot that didn’t have a hint of partying, sex, and somehow fit a light saber in. Could’ve fooled me that it was for a beer.
MonkeyBulb: The Evolution of Big Ideas and Accidental Brilliance
Creativity is the ability to take EVERYTHING you’ve every seen, heard, smelled, tasted, touched all blended up in your brain and vomit out something completely original or find new combinations of other people's vomit in a new way.
