This sculpture is amazing. It is made up of 714 metal balls on strings that shape into different BMW shapes accompanied with a voiceover and light project words on the wall. After about a minute it really becomes interesting. When a brand becomes art — it becomes impossible to ignore, and heard to forget.
Great Job, Creatives. Good luck at Cannes.
Every kid in America that has an excuse for not wanting to “play” should watch this. Really, everyone should see this — especially people that complain about their weight, health, fitness, emotional stability, depression, or just people that complain a lot. Such a great message, from perfectly casted and shot talent, Matt Scott of the Whitewater Warhawks . This could have easily been any athletic apparel spot, or brand — but Nike did it. Just did it. No excuses. And my feet hurt.
Great Job, Creatives
Very cool commercial for the Beatles edition of Rock Band. Gorgeous animation that takes your on a visual journey of the Beatles history. The depth of the visuals are amazing, and the incorporation of different styles is flawless. Very impressive.
Great job, Creatives
I often put a pillow over my face when the sunlight is pouring in my bedroom on Saturday mornings, but have woken up freaking out like I was trapped in a sea of cotton swabs trying to choke me. I liked this spot. I was drawn in enough to wonder why she couldn’t do what she obviously set out to do. And I’m even intrigued about the pillow. Considering the product you are pushing is a ventilating pillow, I’d say they did a pretty damn good job.
Good Job, Creatives
Cold War Kids New Video - "I've Seen Enough"
This is the first interactive music video I’ve seen like this. Very cool. You don’t have to be a fan of the Cold War Kids to dig it either — but I am, and you should at least listen to “Hang Me Up to Dry” before you shut these guys out of your ear holes. Anyways, every color shade you click on changes the instrument they are playing in the video. Besides functionally being cool, it’s a beautiful piece. Well designed, and I’m a big fan of popping primaries on black right now.
Great Job, Creatives
