xBox 360: BANNED
April 22, 2009Not really sure why this was a banned commercial, but it was. I like it. I think it’s appropriate for the audience. I think it’s saying to an adult crowd that it’s okay to play and jump in because it’s fun. Now, to a younger group—maybe it comes off as an encouragement of violence, but I still think it’s a stretch. I love the pause as everyone is pulling out their finger guns. Love it. Perfect. I want to be there. I want to jump in.
Success!
Great job, Creatives
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This spot is a dead target for adults. If a kid saw it on T.V., he/she wouldn’t even get it, or wouldn’t be interested. Compare this to most shoot em’ up game commercials – GTA, Gears of War – that are flashy, animated and action-packed.
Besides, most young kids these days never played cowboys and indians with imaginary weapons – not PC and everyone doesn’t win.