Archive for April, 2009

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xBox 360: BANNED

April 22, 2009

Not really sure why this was a banned commercial, but it was. I like it. I think it’s appropriate for the audience. I think it’s saying to an adult crowd that it’s okay to play and jump in because it’s fun. Now, to a younger group—maybe it comes off as an encouragement of violence, but I still think it’s a stretch. I love the pause as everyone is pulling out their finger guns. Love it. Perfect. I want to be there. I want to jump in.

Success!

Great job, Creatives

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Domestic Violence. Cut!

April 21, 2009

Very powerful and unique direction taken for this domestic violence spot. Great writing, great direction, but the acting sells it. Bravo to Joel Wright for direction. Bravo to Keira Knightley for her acting. Bravo to Grey London for doing the spot, and D.A.B. Hand Media for their production.

I really like this spot a lot. Great job, Creatives. Let’s just hope it helps.

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Philips Launches Carousel

April 20, 2009

This is a short film called Philips Carousel created by Adam Berg and Stink Digital as a promotion for the new Philips LCD TV that’s the first TV in proportion to cinema screens. Great idea and very well done short film. It’s also the platform for their Cinema 21:9 interactive website.

Here’s a story about it.

Great job, Creatives

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Orange is the new Awesome

April 13, 2009

Just thought this was a very sweet spot. Sweet in the sense of the warm sugary feeling you get when you see a couple in love, not the sweet from doing a double backflip into a pool of alligators with laser eyes. Well written. Cool, easy transitions. Nice music. Good spot.

Great Job, Creatives

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