Blow up Polar Bear

For activist marketing, aka “Saving the Planet marketing”, I think guerilla is the strongest way to go. It interacts with the user. It invades their space. It moves, and asks for a reaction. Reading a message on a page, or hearing one on television or radio does work occasionally, if and when you break through the clutter, but guerilla messes with people’s heads. Seeing something like this before you get on a subway, or grab a sandwich from the deli down the street will ring in your mind the entire time. That’s effective messaging. 

Great job, Creatives

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