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Cold Glass of Awesomeness

July 21, 2008

This is a great environment piece. Perfect placement. People riding the elevator will see the Oreo sticker, people coming down the escalator will see it, EVERYONE will see it. Very simple concept, but it’s the placement that makes it killer.

Brief thoughts: Oreo’s are dunked in milk. Dunking is moving something down into something else. What else goes down?…Elevators!

Great job, Creatives

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