Old Spice with a Little Doogie Added for Flavor
July 7, 2008I love everything Old Spice is doing right now. It’s definitely one of the more manly brands out there. It makes me think of my 85 year old hard-core war veteran Grandpa having that small white bottle sitting on the shelf in the bathroom for years and it never running out. And you KNEW it was the same bottle, unless he covertly refilled the same bottle without me knowing, because it never moved and eventually turned a little yellow, but he always smelled like it. Neil Patrick Harris’s blunt delivery of simple truths is hilarious. I think for these spots to work, and the reason this style works is because of investment in talent. These days a great idea goes far, but you must have talented people to execute. Don’t shift to pretty, shift to talented.
Great Job, Creatives.
