Hellboy’s Great Interview

Great promotional campaign. The ever so recognizable James Lipton is hilarious just being himself. I think it’s so effective for a brand to have a character, and bring them into our world, and have them interact with a part of pop culture that so many people can recognize. It works. But the person I give the most credit to is the make-up artist who designed the first Hellboy movie costume, Wendy Partridge, and Sammy Sheldon who worked on the second film. Your mind doesn’t even think about whether it’s real or not, it looks good enough to over rule any objections your mind might have. Who needs CGI? We need better make-up artists.

Good Job, Creatives.

 

 

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