NIKE – Brazilian Heroes

June 20, 2008

Very unique media placement in the form of an unreleased Brazilian soccer jersey fitted with shotcode technology. Shotcode technology is a circular barcode that when shot with a mobile digital camera, like a cell phone, it takes you to a website without the purchase or use of additional software. This technology has been around since 1999, but definetly is starting to make it’s presence known in advertising mediums.

Good job, Creatives.

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Posted in Advertising, Guerilla, Non-Traditional | Tagged ambient, brazilian hereos, circular barcode, futbol, lions, Media, nike, ronaldinho, Ronaldo, shotcode, shotcode nike cannes, shotcode technology, soccer, world cup |

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