http://monkeybulb.wordpress.com/2008/04/19/check-your-mail-today/ Evolution of Big Ideas & Accidental Brilliance Thu, 23 Dec 2010 01:29:52 +0000 hourly 1 http://wordpress.com/ http://monkeybulb.wordpress.com/2008/04/19/check-your-mail-today/#comment-178 Tue, 06 May 2008 01:15:31 +0000 http://monkeybulb.wordpress.com/?p=90#comment-178 I got a letter from Discover. The letter resembled an invitation, and the paper was of a good stock. The lettering even made me think it was handwritten. Since most invitations I get come via e-mail, I was pretty excited with the thought of someone going through the trouble of sending me something. After tossing all the other stuff I knew to be junk mail, I sat down and opened the letter. I laughed when I saw it was just mass mailing, but I’ll give Discover credit for creating an ad that had me mesmerized until I realized it was just more of the same. I thought it was really effective, even if I still threw it away.

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