Farmers Insurance: Drowned Circus
April 16, 2008Beautiful. Beautiful. Beautiful. Such a great concept for an insurance agency. The effects are amazing. Costumes, music, everything whisks you away to a place of wonder. You wonder where you are, and why your there, but your completely in it. You can’t even look away. Then, your shot back to Earth with a simple but grounding line, “Is this going to ruin our trip to the circus?” Bam! Your questions have been answered and you just captured me in your advertising net for a solid 30-seconds. Superb work, Creatives. I’m switching insurance agencies immediately.
Advertising agency: Campbell-Ewald, Los Angeles
Creative Director: Debbie Karnowsky
Art Director: Chip Kettering, Kris Salzar
Copywriters: John Dolab, Andy Stern
Agency Producer: John Haggerty
Director: Dante Ariola
Production company: MJZ
Production producer: Natalie Hill
Editor: Rick Russell
Visual effects: Weta Digital
Music: Stimmung
Aired: February 2008
