Pizza or Pasta Hut?

 

 

Pizza Hut announced Monday that they will change their name to Pasta Hut—officially. It has a new menu items that are directing this change. And I think it’s smart. Pizza is associated with junk food. Parents will tell you pizza is bad for you, and besides I don’t know of anyone that doesn’t go to more of a dive place for a good slice of pie. The pizza place is dead as we know it. Healthier lifestyles, fads, and crazes are taking over the world. So what now? How can Pizza Hut stand to make their brand flourish in this healthier world? How about change the brand—slightly. Pasta is perfect. Pasta says dinner. Pasta says family. Pasta doesn’t necessarily say “bad for you”, but it doesn’t necessarily say “good for you” either—it says meal over snack.

Scott Bergen, Pizza Hut’s CEO, reported:

For 50 years we’ve been all about pizza. As we’ve prepared for the launch of our new line of Tuscani Pastas our customers have consistently told us these pastas are so good we should change our name to Pasta Hut. Starting tomorrow, Pizza Hut is Pasta Hut.

But it’s all a beautiful joke. Who love’s April Fool’s Day? This guy. Read more about it here.

Great stuff, Creatives.