Their Better is Better
March 22, 2008
This is a very smart campaign. I just love the line “My Better is Better than your Better.” No need for body copy to explain. So sharp and arrogant. It shows a really cool competitive side to this brand. This yells, I’m an awesome athlete. I wear Nike. I’m better than you. Nike makes me better. Great font choice, and I’m a fan of the art direction. And who doesn’t like shooting professional athletes? Me likey. Good job, Creatives.
Credits:
Agency: Wieden + Kennedy Portland
Executive Creative Director: Steve Luker, Jelly Helm
Creative Director: Tyler Whisnand, Mike McCommon
Art Director: Sasha Swetschinski
Copywriter: Valdean Klump
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All about the TCB. Nice work.