A Drinkable Art: Dew’s taste is good

I was reading ESPN magazine this morning and I was advertised to. It made an impression. Mountain Dew’s greenLabelart campaign crossed seven amazing artists to design six customized labels for Mountain Dew. Haze, Dez, Chuck Anderson, Peat Wolleager, Scott Lehardt, Danny Davis, Troy Denning are the great designers. BBDO New York is the brilliant agency that pushed for this idea. Mountain Dew, good for you for spending the budget because there’s no way this was cheap.

First, the art in the print is so eye catching it made me stop while reading a sports mag.

Then not an hour later I saw the Mounatain Dew: Drinkable Art spot and I noticed it. It made me remember the ad I just saw–to me this was a little crazy. These costumes were cool, the art was cool, and the direction kept me watching.

By then I had the ole laptop out so I went to greenLABELart.com. The music was nice. The movement was smooth. But what really stopped me where the first three words I read. INSPIRATION, EXPRESSION, CREATION–you got me, I’m staying and playing for a little while. Checked out the video on the side, pretty cool. It profiles the individual artists, and show them working on their designs–very smart, BBDO. These six different styles mesh on the shelf and dominate any the bland world of soda labels. These bottles all look great together.

Great creative. Great Campaign. Great Everything. Kudos.