The Darker Side of Chicken
February 19, 2008
These are some Super Bowl Peta spots that were banned by fox. They are pretty dark, and pull a weird emotion out of you, but a little too dark for the range of audience watching the Super Bowl at least according to FOX. Even though I’m not a fan of KFC, I do love chicken. Cool work people. Love the direction.
Advertising Agency: The Cricket Club™, New York, USA
Creative Directors: Roald van Wyk, David Ekholm
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
It’s about time that PETA stopped using sex to sell an idea. This is a brilliant start to not showing half-naked bimbos holding signs over there naughty bits. Smart concept. Brilliant execution.