Uno: The Regal Beagle
February 13, 2008
Madison Square Garden. Sold out crowd. Over 3 million watching from home—that’s an estimation based on past numbers, don’t hang your hat on it. Online coverage across the board with a presence over two networks, USA and CNBC. The 132nd year for this highly celebrated event. It’s the Super Bowl for dogs that ended with an erupting standing ovation. All in celebration of Uno, the first beagle to win best in show at Westminster Kennel Club. Why talk about a dog show on ad blog?
Well, this is a very interesting demographic of people. The dog lover. How many people does this demographic represent? Millions. Around 74.8 million and growing according to the Humane Society of the United States. That’s a lot of dog food, leashes, toys, beds, grooming and vet visits, shots, and dog clothes if that sort of thing tickles your fancy. Bring on the ads. There are a ton of creative opportunities surrounding this event, and I hope the brands took full advantage.
Congrats to Uno the 15″ beagle who actually won best of breed last year and came back and took the whole show. And he didn’t do it quietly. There’s nothing like the bark of a beagle. The only thing that would make this dog any cooler would be to have a little yellow bird best friend.
So, when i google searched for monkeybulb you were #2 in the search results. that is awesome, but… at the very top of the search results you know when you search for something and you mis-spell it, google asks “do you mean…?”. Well, google asked “do you mean monkeyballs?” just thought i’d let you know.